Benjamin Moore - Producing Color Since 1883

At Benjamin Moore, they remain committed to the vision of their founder Benjamin Moore when he started his paint company in 1883: producing the highest-quality paints and finishes in the industry, and delivering them directly to customers through a nationwide network of knowledgeable, customer-friendly retail store operators, like Rosing Paint.

Identifying the colors that speak to how we live today - and may want to live in the future - is a tradition at Benjamin Moore. Consider white, for instance. It’s such a perennial favorite that Benjamin Moore offers 164 different shades. And, if none of these are quite right, our computer color matching technology will create the perfect white for you. Our archives are rich with decorating brochures, advertisements, color trends, and consumer advice dating back to the nineteenth century. We have a long history of guiding homeowners and professionals in their color choices and of helping them choose the best products for the job.

Watch and listen to Benjamin Moore's Chief Designer talk about color.

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Color Of The Year